People almost never really want a website. The website is the means to an end, either more business, more donations, more qualified job candidates, and so on. Every decision you make when you build your website or have it built for you affects its ability to accomplish that end.
How do does your choice of domain name choice affect your site's goals? Your choice of domain name can give you a HUGE leg up on your search optimization efforts. For example if you are selling foreclosed homes in Tarzana, the domain name Tarzanaforeclosures.com or similar will help people find you more easily. Almost any search you do will return a website where your search terms match that domain name in the top few listings.
A good test for a domain name is not how short it is but how memorable it is and how easy it is to spell (that includes timeshares4you.com vs. timesharesforyou.com) Imagine you see an old business associate in checkout line at the grocery store and they ask what you are up to. If it involves and explanation, ie. "the word for in my domain name is a 4" then it is too confusing.
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