A website is the cornerstone of ALL your sales/marketing efforts whether they be online or traditional. Choosing a domain name for your business is a little trickier than you might think. There is some bad information out that has in some ways become common (albeit faulty) knowledge.
Many people think the primary consideration when registering your domain name is the length of it. Certainly a shorter name is easier to remember and type in right? Well, it may be easier to type in but it is not necessarily easier to remember. Consider a hypothetical site named rottenbanana.com . I think you would agree that it is easier to remember than ifbl.com or some other acronym (unless of course you are well know like General Electric but this is rare).
A trickier consideration is whether or to choose a domain name that matches your business name as closely as possible or one that uses words that people search for when looking for your products and services. If you uses words people search for you will give you site a winning edge in your effort to get it ranked highly with search engines. What I have recommended in some cases is to have both. If your business is Rotten Apple Enterprises and you sell skateboards, reserve and host RottenApple.com for your email and redirect the website requests to go to different domain SpringfieldSkateboards.com .
Friday, June 3, 2011
Wednesday, June 1, 2011
How do I register a website domain name?
Registering a domain name is simple with "Your Domain Pick". Go to the website at yourdomainpick.com, and type in the name you want to reserve (WITHOUT the "tld" ie. .com, .net, etc) then click search.
If the domain name you are looking for is taken, your domain pick will give you a number of suggested alternatives. Wherever possible stick with the .com version of the website. It is what people are most familiar with. If you must have a site name and the .com is taken, use the .net as a second choice.
Once you have your domain name, you can choose a hosting package and even start building a website with your domain pick's "website tonight" service. Good Luck!
If the domain name you are looking for is taken, your domain pick will give you a number of suggested alternatives. Wherever possible stick with the .com version of the website. It is what people are most familiar with. If you must have a site name and the .com is taken, use the .net as a second choice.
Once you have your domain name, you can choose a hosting package and even start building a website with your domain pick's "website tonight" service. Good Luck!
Saturday, May 28, 2011
My domain name is taken
Every so often I get a new client that does not have any kind of company identity much less website and domain name. If they are in or entering a very competitive marketspace finding the right domain name can be challenging when we are concerned with the search optimization benefits of the domain name. For example if you are starting a new flooring business in Los Angeles, you may find it very difficult to find a variation of Los Angeles Flooring that has not already been taken. As domain names are so affordable (practically free) many people in an industry will buy a number of them just in case they decide to use them at another time thinking they may want to dabble in the domain name reseller business. If your domain name is taken try using a tool like your yourdomainpick.com to help identify similar, alternative domain names that will suit your purpose as well or better.
It is always disappointing when you find the name you want is taken and worse, taken and not being used for anything.
It is always disappointing when you find the name you want is taken and worse, taken and not being used for anything.
Thursday, April 28, 2011
Domain Name Extensions
I own a website development company and we are always asked by our customers which business domain name they should register for their enterprise. There are a number of different considerations we have discussed already but bear repeating. The two most important considerations are:
1. Is it something that is hard to remember?
2. Will you have to explain to people how to spell it?
If you can answer no to both of these questions you are on the right track. Most people are concerned with the length of the domain name but that is less important than these other considerations.
With more and more domains being used by companies with similar business names not to mention the people buying them just for resale purposes, your choices can become limited. It is tempting to consider registering a domain name with an extension or "tld" like .tv or .name instead of .com or .net. WHENEVER possible you should get the .com name even if you get a less than perfect domain name.
I mention that I own a web development company not to advertise myself as the last authority on the subject but rather to explain that I work all day every day on the internet sometimes with websites that are .net or .org, two very common "tld's" or domain extensions and still I frequently accidentally type .com instead of .net
*Domain names are inexpensive at companies like Your Domain Pick so it is not a bad idea to snap them up if you are unsure whether your might use it at some point or not
1. Is it something that is hard to remember?
2. Will you have to explain to people how to spell it?
If you can answer no to both of these questions you are on the right track. Most people are concerned with the length of the domain name but that is less important than these other considerations.
With more and more domains being used by companies with similar business names not to mention the people buying them just for resale purposes, your choices can become limited. It is tempting to consider registering a domain name with an extension or "tld" like .tv or .name instead of .com or .net. WHENEVER possible you should get the .com name even if you get a less than perfect domain name.
I mention that I own a web development company not to advertise myself as the last authority on the subject but rather to explain that I work all day every day on the internet sometimes with websites that are .net or .org, two very common "tld's" or domain extensions and still I frequently accidentally type .com instead of .net
*Domain names are inexpensive at companies like Your Domain Pick so it is not a bad idea to snap them up if you are unsure whether your might use it at some point or not
Friday, April 15, 2011
Domain Names and SEO
People almost never really want a website. The website is the means to an end, either more business, more donations, more qualified job candidates, and so on. Every decision you make when you build your website or have it built for you affects its ability to accomplish that end.
How do does your choice of domain name choice affect your site's goals? Your choice of domain name can give you a HUGE leg up on your search optimization efforts. For example if you are selling foreclosed homes in Tarzana, the domain name Tarzanaforeclosures.com or similar will help people find you more easily. Almost any search you do will return a website where your search terms match that domain name in the top few listings.
A good test for a domain name is not how short it is but how memorable it is and how easy it is to spell (that includes timeshares4you.com vs. timesharesforyou.com) Imagine you see an old business associate in checkout line at the grocery store and they ask what you are up to. If it involves and explanation, ie. "the word for in my domain name is a 4" then it is too confusing.
How do does your choice of domain name choice affect your site's goals? Your choice of domain name can give you a HUGE leg up on your search optimization efforts. For example if you are selling foreclosed homes in Tarzana, the domain name Tarzanaforeclosures.com or similar will help people find you more easily. Almost any search you do will return a website where your search terms match that domain name in the top few listings.
A good test for a domain name is not how short it is but how memorable it is and how easy it is to spell (that includes timeshares4you.com vs. timesharesforyou.com) Imagine you see an old business associate in checkout line at the grocery store and they ask what you are up to. If it involves and explanation, ie. "the word for in my domain name is a 4" then it is too confusing.
Tuesday, January 4, 2011
Domain Name Registration
With all the different providers out there all offering different pricing and features how does the layman know which company to choose for domain name registration? I heard it said once that if you don't get good support BEFORE you pay for something you can be sure you are not going to get it after!
Check out http://www.yourdomainpick.com Call the number on the website and see what kind of service you get. No doubt you will be pleasantly surprised. YourDomainPick.com offers traditional customer service with English speaking operators.
From domain registration to website hosting and search engine marketing, yourdomainpick.com is your simple, affordable solution. You know you need to get your domain name(s) before someone else beats you to it. Why not check it out today.
Check out http://www.yourdomainpick.com Call the number on the website and see what kind of service you get. No doubt you will be pleasantly surprised. YourDomainPick.com offers traditional customer service with English speaking operators.
From domain registration to website hosting and search engine marketing, yourdomainpick.com is your simple, affordable solution. You know you need to get your domain name(s) before someone else beats you to it. Why not check it out today.
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